Privacy Policy

Overview

AMC Academy ("we," "us," or "our") operates amcacademy.org and provides math competition coaching services. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit forms, book sessions, or communicate with us.

Information We Collect

We may collect the following types of information:

• Contact information: name, email address, phone number, and mailing address
• Student information: student name, grade level, competition goals, availability, and related details you provide in registration or inquiry forms
• Communication records: emails, messages, and scheduling information when you contact us
• Payment information: billing details processed by our payment providers (we do not store full payment card numbers)
• Website usage data: IP address, browser type, pages visited, and cookies or similar technologies
• Advertising data: interactions with our ads and website, collected through tools such as Google Ads conversion tracking and analytics

How We Use Your Information

We use personal information to:

• Respond to inquiries and provide tutoring services
• Schedule planning sessions and manage student coaching
• Process payments and maintain business records
• Send service-related updates you request or expect
• Improve our website, offerings, and customer experience
• Measure and improve our advertising, including remarketing to people who have interacted with AMC Academy

Advertising & Customer Match

We may use your information to show relevant AMC Academy ads on platforms such as Google, including through Customer Match and similar audience tools. This helps us reach people who have already expressed interest in our services — for example, by submitting a form, emailing us, or enrolling — so we can share helpful follow-up information rather than generic advertising. This never includes mobile phone numbers or text message opt-in information, which we do not use for advertising.

Where required, we rely on consent or another lawful basis for marketing communications. You may opt out of marketing emails at any time by using the unsubscribe link in our messages or contacting us directly.

To control personalized ads from Google, visit Google Ads Settings. For broader ad personalization choices, visit optout.aboutads.info.

Text Messaging (SMS)

If you give us your mobile number on our application form and tick the consent checkbox, you agree to receive text messages from AMC Academy about your application and booking, such as confirmations, reminders, and links to reschedule. Message frequency varies (up to 6 messages per booking). Message and data rates may apply. Consent to receive texts is not a condition of purchase. See our Terms & Conditions for the full SMS terms.

Reply STOP at any time to opt out, or HELP for help. You can also email info@amcacademy.org.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Mobile phone numbers and text message opt-in information are never uploaded to advertising platforms, and are not used for Customer Match or other ad targeting. We use them only to contact you about your application and booking with AMC Academy.

How We Share Information

We may share information with:

• Service providers that help us operate our business (e.g., email, scheduling, payment processing, form hosting, analytics, and advertising platforms)
• Coaches and staff who need information to deliver services
• Authorities when required by law or to protect our rights

We do not sell personal information for monetary consideration.

Data Retention & Security

We retain information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. We use reasonable administrative, technical, and organizational measures to protect personal information, though no method of transmission or storage is completely secure.

Your Choices & Rights

Depending on your location, you may have rights to access, correct, delete, or restrict certain uses of your personal information. To make a request, contact us using the details below. We will respond within a reasonable timeframe.

Children's Privacy

Our services involve students who are often minors. We collect student information from parents or guardians through forms and communications. If you believe we collected information from a child without appropriate consent, please contact us so we can review and remove it where appropriate.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent revision. Continued use of our website after changes become effective constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact: